Data monetization is a controversial term, as there is a fear that the lure of additional revenue may cause OEMs to forget their number one priority - creating happy and loyal consumers. An organization that prioritizes revenue generation (i.e. monetization) over customer satisfaction will damage their brand image .
However, SBD believes that, by charging third parties for access to vehicle data, new and useful connected services can be created. This could include enabling trunk delivery, turn-key UBI, predictive traffic alerts, predictive maintenance scheduling or lease value maximization. Services like these are likely to be appreciated by the customer, and will promote greater loyalty.