Throughout the year SBD carries out multiple global consumer studies for clients focused on understanding consumer viewpoints related to Connected Car service offerings and associated features.

This research report, available now, is aimed at providing effective data and analysis to clients to help quantify preferences and propensity to purchase or use connected car features and services, including new mobility schemes across three core markets.

Depending on the outcome you’re looking for, it’s important to know not just how you’re going to use the information, but specific way you are going to extract the insights from the data.

Knowing this from the outset will determine the way you go about designing the entire survey, and whether you should use something like Survey Monkey yourself or gett a Specialist Consumer Research team (like the one at SBD) to develop a bespoke survey from the ground up.