The advent of smartphone projection platforms resulted in a paradigm shift for consumers. Instead of disjointed experiences between the vehicle and the rest of their digital lives, the expectation now is that mobility and the in-vehicle experience is just another step in their digital journey, keeping the apps, services, and experiences that they are used to with their mobile phones. 

This has left OEMs facing a difficult question. Should they side with the silicon superpowers? Or work with the many traditional automotive infotainment service providers and Tier 1s that have been investing heavily in applications and services?

In this new report, SBD's Car IT Team comprehensively profiles the modern infotainment ecosystems from the ground up: system on chip (SoC) & silicon vendors, automotive tier 1s, operating systems, and the various ecosystems surrounding infotainment supporting digitally-oriented consumer experiences.

To find out more about this new research report, simply fill out the form to download your free report sample.