Why is UX important? UX is a formula, something that a user maybe doesn’t directly see or understand, but something that every user has an opinion about when they interact with an interface - whether they’re an expert or a novice. Good UX builds brand loyalty and gives users positive experiences to talk about to their peers.

At SBD, we join up the dots between the engineers that work tirelessly on user interfaces day and night, and the end user who lives with the system day-in, day-out, with our in-depth testing and analysis series - Connected Car UX Evaluations, covering 12 vehicles in 2019 alone. Download a sample below to find out how one of these vehicles (the Ferrari Portofino) performed.

There is no simple road map for good UX. It is a product of strategy, implementation, experience and testing. Unfortunately, it cannot be achieved in isolation.

The SBD UX Consulting Team has helped the automotive industry connect vision and reality, bridging the gap between designers and engineers. Contact us to find out more about how our data, insight, testing and methodologies will help you solve your UX problem.