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"How do you measure good HMI?"

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HMI & UX Testing - SBD Reports & Consulting

Connected Car
UX Evaluations

Why is UX important? UX is a formula, something that a user maybe doesn’t directly see or understand, but something that every user has an opinion about when they interact with an interface - whether they’re an expert or a novice. Good UX builds brand loyalty and gives users positive experiences to talk about to their peers.

At SBD, we join up the dots between the engineers that work tirelessly on user interfaces day and night, and the end user who lives with the system day-in, day-out, with our in-depth testing and analysis series - Connected Car UX Evaluations, covering 12 vehicles in 2019 alone. Download a sample below to find out how one of these vehicles (the Ferrari Portofino) performed.


The ADAS HMI Benchmarking report series lets OEM and supplier planning & design teams learn SBD’s Golden Rules for HMI, as well as how best to put them into practice on your own system. Learn what works well (and what doesn’t) for enabling the best possible autonomous experience for your brand.

With each report covering a single innovative vehicle, and over 20 reports now available, the ADAS HMI Benchmarking Series goes in-depth, mapping the successes and failures of each system. To see an example of this in action, download a free sample of our report covering the new Audi A8.

Consulting Services:
HMI & UX Testing

There is no simple road map for good UX. It is a product of strategy, implementation, experience and testing. Unfortunately, it cannot be achieved in isolation.

The SBD UX Consulting Team has helped the automotive industry connect vision and reality, bridging the gap between designers and engineers. Contact us to find out more about how our data, insight, testing and methodologies will help you solve your UX problem. 

Frequently asked questions

Which vehicles are you testing in 2019?

The Connected Car UX Evaluation 2019 series:
Ferrari Portofino, BMW 3 series, VW Touareg, Audi A1, Mazda3, Chevrolet Malibu, Weltmeister EX5
Hyundai Nexo, Renault Clio, Peugeot 208, Toyota Crown, Lixiang One

The ADAS HMI Benchmarking 2018/19 series:
Tesla Model 3, Lexus LS500, DS 7, Audi A8, BMW 3 Series, Mercedes-Benz A-Class
Ford Focus, NIO ES8

Can you directly help my company with our UX?

Certainly. SBD has a dedicated UX team that have been running 50 UX projects / evaluations on top of standard reports. This includes system prototypes, apps, consumer clinics, etc. 

How can I find out more?

You can contact the SBD sales team using the button below.