UX is a formula, something that a user maybe doesn’t directly see or understand, but something that every user has an opinion about when they interact with an interface - whether they’re an expert or a novice. Good UX builds brand loyalty and gives users positive experiences to talk about to their peers.

At SBD, we join up the dots between the engineers that work tirelessly on user interfaces day and night, and the end user who lives with the system day-in, day-out, with our in-depth testing and analysis series - Connected Car UX Evaluations, covering 12 vehicles in this series alone.

Latest release - Aiways U5

"Expectations were high, as would be expected for a car of this price range and prestige, but from the outset, the system was plagued with laggy screens, delayed input, lock-ups, and reboots. These give a strong impression of a flawed execution, perhaps still at beta release stage, and very much at odds with the rest of the car." 

"If these issues can be overlooked, one finds a very capable system with an intelligent design that is generally user friendly. System information is effectively prioritised throughout with a well conceived shallow architecture. Crisp, bright displays, built-in internet radio options, and an effective climate control system are some of the highlights."